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You run a company or a team: you need to set up your own digital strategy or be able to guide your teams or service providers as part of a communication strategy.

We have selected for you the 5 best short courses in web marketing in Paris and Ile-de-France in 2020. You will be able to do everything possible to become a pro in web marketing and digital strategy and will then be able to understand the issues.

The 5 best web marketing short courses in 2020

It is essential to choose a web training that will give you the best assets to set up a web marketing strategy. This requires knowing how to create a website, develop content, generate traffic on social networks, measure the ROI of your actions using web analytics tools and of course build skills. 

To do this, it is essential to select the right training: the one adapted to your level, your objectives, your budget and your availability. The goal is not necessarily to aim for the position of project manager or even to become a web development pro, but already to master the issues specific to this universe.

If you accept the use of your CPF budget then your remaining dependents can easily be taken care of by your employer.

Faced with the evolution of web professions, the importance of social media in com strategies and the growing demand for digital skills, the offer of short courses in webmarketing has increased significantly. We have thus selected for you the 5 best training courses in digital marketing, all eligible for the CPF in order to hope to benefit from support under the new rules of the right to training.

For the sake of fairness, we have not classified the training courses chosen, but they have all been selected for the relevance of their offer in web marketing strategy. We have favored face-to-face training over online training.

1 – Certifying courses in webmarketing by the DIGICLASS training organization in Paris 16th.

DigiClass webmarketing training in Paris

A/ Digital Project Manager  Curriculum

  • Title of the training course: “Digital Project Manager”
  • Duration: 12 days / 84 hours
  • CPF eligible: Yes
  • Price excluding VAT of the complete course: €5,400 excluding VAT 
  • Computer provided: yes as well as all the software of the latest version
  • Number of participants: 6 participants maximum per session
  • Location: Training taking place in Paris in the 16th arrondissement

Program of the course certifying “Digital Project Manager” by the  DIGICLASS training organization : 

The plus of the “Digital Project Manager” training delivered by DigiClass:

  • A short and certifying training in Paris
  • Groups of up to 6 participants that promote better interaction with the trainer.               
  • Meals are included in the training and taken together, which promotes exchange between participants and thus contributes to the expansion of the professional network.                        
  • €450 excl. VAT/day for the full course, lunch included

 B / RNCP Community Manager course

  • Title of the training course: “Community Manager”
  • Duration: 6 days / 42 hours
  • CPF eligible: Yes
  • Price excluding VAT of the complete course: €2,700 excluding VAT 
  • Computer provided: yes as well as all the software of the latest version
  • Number of participants: 6 participants maximum per session

Course program certifying “Community Manager” by the  DIGICLASS training organization : 

The plus of the “Community Manager” training delivered by DigiClass:

  • A short and certifying training in Paris
  • Groups of up to 6 participants that promote better interaction with the trainer.               
  • Meals are included in the training and taken together, which promotes exchange between participants and thus contributes to the expansion of the professional network.                        
  • €450 excl. VAT/day for the full course, lunch included

C/ Traffic Manager  Curriculum 

  • Title of the training course: “Traffic Manager”
  • Duration: 6 days / 42 hours
  • CPF eligible: Yes
  • Price excluding VAT of the complete course: €2,700 excluding VAT 
  • Computer provided: yes as well as all the software of the latest version
  • Number of participants: 6 participants maximum per session

Curriculum program certifying “Traffic Manager” by the  DIGICLASS training organization : 

The plus of the “Traffic Manager” training delivered by DigiClass:

  • A short and certifying training in Paris
  • Groups of up to 6 participants that promote better interaction with the trainer.               
  • Meals are included in the training and taken together, which promotes exchange between participants and thus contributes to the expansion of the professional network.                        
  • €450 excl. VAT/day for the full course, lunch included

2 – Certification cycle in webmarketing “MARKETING AND DIGITAL COMMUNICATION” by COMUNDI in partnership with the University of Paris-Dauphine in Saint-Denis

  • Course title: Marketing and digital communication certification cycle
  • Duration: 10 days 70 hours
  • CPF eligible: Yes
  • Registration of the training title: Self-certification by Paris-Dauphine University
  • Price excluding VAT of the complete course €6,495 excluding VAT
  • Modular: yes
  • Computer provided: Not specified
  • Location: Training taking place in Saint Denis.

Detailed program of the cycle certifying “marketing and digital communication” by Comundi / Paris-Dauphine University

  • Marketing and communication in the digital age (module 1)  
  • CX and UX (module 2)                                   
  • Social media (module 3)                                        
  • Paid media (module 4)  
  • Marketing in the age of data (module 5)                                         
  • Practice day and evaluation exercises 

The plus of the “Digital Marketing Training” course delivered by Commundi / Paris-Dauphine University:

  • Certification issued by the University of Paris-Dauphine
  • Welcome breakfast and meals included

3 – Certified training in webmarketing “DEVELOP YOUR ACTIVITY WITH WEBMARKETING” by WEBMARKETING&CO in Le Perreux sur Marne (94).

  • Title of the training course: “Developing your activity with web marketing”
  • Duration: 5 days / 37.5 hours
  • CPF eligible: Yes
  • Registration of the training title: Self-certification by webmarketing-com
  • Organization quality certification: Yes by ICF and PSI
  • Price excluding tax for the complete course: €2,000 excluding tax for the complete course or 1,300 excluding tax/module
  • Computer provided: no bring your laptop.
  • Number of participants: up to approximately 14 participants 
  • Location: Training taking place in Perreux sur Marne

Curriculum program certifying “Developing your activity with webmarketing” by Webmarketing & Co: 

The plus of the course certifying “Developing your activity with webmarketing” delivered by Webmarketing & co:

  • Generalist training certifying short quality.
  • Direct access to RER Line A or E (Le Perreux sur Marne or Neuilly Plaisance)
  • €400 excl. VAT/day for the full course or €650 excl. VAT/day for each module.

4 – “WEBMARKETING, THE FUNDAMENTALS” training by the ORSYS training center in Paris – La Défense

Orsys web marketing training

  • Title of the course: Webmarketing, the fundamentals
  • Duration: 3 days 
  • CPF eligible: Yes
  • Price excluding VAT of the complete course: €1,950 excluding VAT
  • Number of participants: Not specified
  • Computer provided: yes
  • Location: Training taking place at La Défense

Detailed training program “Webmarketing, the fundamentals” 

  • Take stock of digital marketing and e-commerce
  • Putting the customer at the heart of the digital strategy
  • Optimize your e-communication
  • Implement an effective omnichannel strategy
  • Measure the contribution of new technologies in the digital strategy
  • Develop a digital marketing plan
  • Measure and analyze digital marketing performance

The plus of the “Webmarketing, the fundamentals” training by Orsys

  • Meals included: breaks and lunches included
  • Premises accessible to people with reduced mobility

5 – Training “MASTERING DIGITAL MARKETING” by HEC in Jouy-en-Josas 

HEC Web marketing training

  • Course title: Mastering digital marketing
  • Duration: 5 days 
  • CPF eligible: Yes
  • Price excluding VAT of the complete course: €5,880 excluding VAT
  • Number of participants: Not specified
  • Computer provided: Not specified
  • Location: Training taking place in Jouy en Josas

Detailed program of the training “Mastering digital marketing” 

  • Theme 1: The impacts of the digital revolution
  • Theme 2: New marketing techniques
  • Theme 3: Revisiting its operations and strategy

The plus of the “Mastering digital marketing” training by HEC – Paris

  • Teaching in partnership with the famous HEC Paris business school 

In conclusion, all these training courses are of high quality and it is up to you to see which one best meets your expectations according to your place of residence, your budget, your starting level and your professional project.

So don’t hesitate and switch to digital transformation!!!!

Olivier MAURIN/ CEO and Founder of Searchbo oster

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