You run a company or a team: you need to set up your own digital strategy or be able to guide your teams or service providers as part of a communication strategy.
We have selected for you the 5 best short courses in web marketing in Paris and Ile-de-France in 2020. You will be able to do everything possible to become a pro in web marketing and digital strategy and will then be able to understand the issues.
The 5 best web marketing short courses in 2020
It is essential to choose a web training that will give you the best assets to set up a web marketing strategy. This requires knowing how to create a website, develop content, generate traffic on social networks, measure the ROI of your actions using web analytics tools and of course build skills.
To do this, it is essential to select the right training: the one adapted to your level, your objectives, your budget and your availability. The goal is not necessarily to aim for the position of project manager or even to become a web development pro, but already to master the issues specific to this universe.
If you accept the use of your CPF budget then your remaining dependents can easily be taken care of by your employer.
Faced with the evolution of web professions, the importance of social media in com strategies and the growing demand for digital skills, the offer of short courses in webmarketing has increased significantly. We have thus selected for you the 5 best training courses in digital marketing, all eligible for the CPF in order to hope to benefit from support under the new rules of the right to training.
For the sake of fairness, we have not classified the training courses chosen, but they have all been selected for the relevance of their offer in web marketing strategy. We have favored face-to-face training over online training.
The plus of the “Digital Project Manager” training delivered by DigiClass:
A short and certifying training in Paris
Groups of up to 6 participants that promote better interaction with the trainer.
Meals are included in the training and taken together, which promotes exchange between participants and thus contributes to the expansion of the professional network.
€450 excl. VAT/day for the full course, lunch included
The plus of the “Community Manager” training delivered by DigiClass:
A short and certifying training in Paris
Groups of up to 6 participants that promote better interaction with the trainer.
Meals are included in the training and taken together, which promotes exchange between participants and thus contributes to the expansion of the professional network.
€450 excl. VAT/day for the full course, lunch included
The plus of the “Traffic Manager” training delivered by DigiClass:
A short and certifying training in Paris
Groups of up to 6 participants that promote better interaction with the trainer.
Meals are included in the training and taken together, which promotes exchange between participants and thus contributes to the expansion of the professional network.
€450 excl. VAT/day for the full course, lunch included
2 – Certification cycle in webmarketing “MARKETING AND DIGITAL COMMUNICATION” by COMUNDI in partnership with the University of Paris-Dauphine in Saint-Denis
Course title: Marketing and digital communication certification cycle
Duration: 10 days 70 hours
CPF eligible: Yes
Registration of the training title: Self-certification by Paris-Dauphine University
Price excluding VAT of the complete course €6,495 excluding VAT
Modular: yes
Computer provided: Not specified
Location: Training taking place in Saint Denis.
Detailed program of the cycle certifying “marketing and digital communication” by Comundi / Paris-Dauphine University
Marketing and communication in the digital age (module 1)
CX and UX (module 2)
Social media (module 3)
Paid media (module 4)
Marketing in the age of data (module 5)
Practice day and evaluation exercises
The plus of the “Digital Marketing Training” course delivered by Commundi / Paris-Dauphine University:
Certification issued by the University of Paris-Dauphine
Welcome breakfast and meals included
3 – Certified training in webmarketing “DEVELOP YOUR ACTIVITY WITH WEBMARKETING” by WEBMARKETING&CO in Le Perreux sur Marne (94).
Title of the training course: “Developing your activity with web marketing”
Duration: 5 days / 37.5 hours
CPF eligible: Yes
Registration of the training title: Self-certification by webmarketing-com
Organization quality certification: Yes by ICF and PSI
Price excluding tax for the complete course: €2,000 excluding tax for the complete course or 1,300 excluding tax/module
Computer provided: no bring your laptop.
Number of participants: up to approximately 14 participants
Location: Training taking place in Perreux sur Marne
Curriculum program certifying “Developing your activity with webmarketing” by Webmarketing & Co:
Title of the course: Webmarketing, the fundamentals
Duration: 3 days
CPF eligible: Yes
Price excluding VAT of the complete course: €1,950 excluding VAT
Number of participants: Not specified
Computer provided: yes
Location: Training taking place at La Défense
Detailed training program “Webmarketing, the fundamentals”
Take stock of digital marketing and e-commerce
Putting the customer at the heart of the digital strategy
Optimize your e-communication
Implement an effective omnichannel strategy
Measure the contribution of new technologies in the digital strategy
Develop a digital marketing plan
Measure and analyze digital marketing performance
The plus of the “Webmarketing, the fundamentals” training by Orsys
Meals included: breaks and lunches included
Premises accessible to people with reduced mobility
5 – Training “MASTERING DIGITAL MARKETING” by HEC in Jouy-en-Josas
Course title: Mastering digital marketing
Duration: 5 days
CPF eligible: Yes
Price excluding VAT of the complete course: €5,880 excluding VAT
Number of participants: Not specified
Computer provided: Not specified
Location: Training taking place in Jouy en Josas
Detailed program of the training “Mastering digital marketing”
Theme 1: The impacts of the digital revolution
Theme 2: New marketing techniques
Theme 3: Revisiting its operations and strategy
The plus of the “Mastering digital marketing” training by HEC – Paris
Teaching in partnership with the famous HEC Paris business school
In conclusion, all these training courses are of high quality and it is up to you to see which one best meets your expectations according to your place of residence, your budget, your starting level and your professional project.
So don’t hesitate and switch to digital transformation!!!!
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